Elizabeth Albrycht is not only a public relations professional, but she also co-founded of the New Communications Forum and a founding advisory board member and chair of the research and publications committee of the Society for New Communications Research, a new think tank for the advanced study of new communications tools.
At Les Blogs she will be moderating the RSS panel, and in this podcast we talk about what this new think tank can provide in regard of studies and white papers to help understand the impact of these new tools. And congratulations for her joining the Corante Marketing Web Hub!
Philippe Borremans is Public Relation Manager for IBM Belgium & Luxembourg and will be talking on the “How is blogging affecting corporations?” panel.
It is an interesting view into an international company and how modern technology can be integrated into those, specifically in PR. He talks about why blogging as well as podcasting have a huge effect on IBM (including having policies for both), why common sense and trust are important, and how he is practicing “Real PR”.